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£48.33

Routledge Contemporary Issues in Digital Marketing

Name: Contemporary Issues in Digital Marketing
Brand: Routledge
Price: 45.81 GBP
Availability: InStock

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Description

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How ‘digital’ is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367555352
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 30 November 2021
Listed Since: 19 June 2021

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Routledge Contemporary Issues in Digital Marketing

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