£31.47

IGI Global Managing Business in a Multi-channel World: Success Factors for E-Business

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Last 637 days • 637 data points (No recent data available)

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£31.47 £28.39 £29.06 £29.73 £30.41 £31.08 £31.75 10 June 2024 16 November 2024 24 April 2025 30 September 2025 08 March 2026

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Price range: £29 - £31

Price levels: 2 different prices over 637 days

Description

Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 April 2005
Listed Since
02 February 2007

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