The Multichannel Challenge: Integrating customer experiences for profit - Image 1

£175.94

Routledge The Multichannel Challenge: Integrating customer experiences for profit

Name: The Multichannel Challenge: Integrating customer experiences for profit
Brand: Routledge
Price: 175.94 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£176 today · previous high £176 · all-time low £176

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 59 days · 59 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 59 days • 1 price levels

Days at Price

Price Analysis

Most common price: £176 (59 days, 100.0%)

Price range: £176 - £176

Price levels: 1 different prices over 59 days

Description

While innovation in products and services continues apace, today‘s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113844104X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 02 August 2017
Listed Since: 26 July 2017

Barcode

No barcode data available

Routledge The Multichannel Challenge: Integrating customer experiences for profit

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Managing Business in a Multi-channel World: Success Factors for E-Business

Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition

Marketing Channel Strategy: An Omni-Channel Approach

Marketing Channels: A Management View

Multichannel-Retailing im Einzelhandel- Entwicklung, Motivation, Einflussfaktoren

THE PERFORMANCE OF MULTIPLE CHANNEL SYSTEMS: A Configuration Approach

Multichannel-Marketing-Handbuch (X.media.press)

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Mit E-Commerce vom stationären Outlet Handel zur integrierten Multi-Channel-Strategie: Der Multi-Channel-Handel als Verkaufsform der Zukunft

The Manager's Guide to Distribution Channels (GENERAL FINANCE & INVESTING)

Routledge Creativity and Innovation for Managers Book

Retail and Channel Marketing

Fast Cultural Change: The Role and Influence of Middle Management

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

MACMILLAN - The Psychology of Customer Care Book

Digital Marketing

e-Business Innovation and Change Management

Digital Transformation in Business and Society: Theory and Cases

Retail Strategy: The view from the bridge

Developing Management Skills: United States Edition

Routledge Change Management Revised Edition - Management Extra

Technology and Workflows for Multiple Channel Content Distribution: Infrastructure implementation strategies for converged production (Focal Press Media Technology Professional)

Successful High Tech Product Introduction (Artech House Technology Management and Professional Developm)