£101.00

It has never been this cheap. We have no record of a lower price.

£101 today · cheaper than every other day in the last 3 months

Edward Elgar Publishing Retail and Channel Marketing

Name: Retail and Channel Marketing
Brand: Edward Elgar Publishing
Price: 101.0 GBP
Availability: InStock

E-business

Price Distribution

Price distribution over 62 days • 1 price levels

Days at Price

Price Analysis

Most common price: £101 (62 days, 100.0%)

Price range: £101 - £101

Price levels: 1 different prices over 62 days

Description

Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing. Key features of the second edition include: Coverage of both the core tenets and the latest research frontiers in the field A new chapter detailing the history of retailing and its importance to modern economies Updated case examples based on real-world scenarios to reinforce understanding of complex topics Exploration of key concerns of commercial sector analysis and retail marketing through the lenses of the manufacturer, the retailer and the customer. Offering a comprehensive introduction to both foundational topics and advanced concepts, this textbook is ideal for courses relating to channel marketing and retail management, as well as MBA courses on marketing and go-to-market strategy.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1789903653
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 16 October 2020
Listed Since: 24 May 2020

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Edward Elgar Publishing Retail and Channel Marketing

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Retail Marketing

Retailing: Environment and Operations

Retail Strategy: The view from the bridge

Retail Strategy: The view from the bridge

Retail Marketing Management: The 5 Es of Retailing

European Retail Research: 2011 | Volume 25 Issue I

Architectures of Display: Department Stores and Modern Retail (Routledge Research in Interior Design)

Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

International Retail Marketing: A Case Study Approach

Retail and Marketing Channels (RLE Retailing and Distribution): Economic and Marketing Perspectives on Producer-distributor Relationships (Routledge Library Editions: Retailing and Distribution)

Retail Product Management: Buying and merchandising

Multichannel-Retailing im Einzelhandel- Entwicklung, Motivation, Einflussfaktoren

Strategic Retail Management: Text and International Cases

Mit E-Commerce vom stationären Outlet Handel zur integrierten Multi-Channel-Strategie: Der Multi-Channel-Handel als Verkaufsform der Zukunft

Springer Advances in National Brand and Private Label Marketing

Economics of Retailing and Distribution

Retail Marketing (Routledge-Noordhoff International Editions)

Tradition and Innovation in English Retailing, 1700 to 1850: Narratives of Consumption (History of Retailing and Consumption)

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Principles of Retailing

Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition

International Retail Marketing: A Case Study Approach

It has never been this cheap. We have no record of a lower price.

Edward Elgar Publishing Retail and Channel Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Retail Marketing

Retailing: Environment and Operations

Retail Strategy: The view from the bridge

Retail Strategy: The view from the bridge

Retail Marketing Management: The 5 Es of Retailing

European Retail Research: 2011 | Volume 25 Issue I

Architectures of Display: Department Stores and Modern Retail (Routledge Research in Interior Design)

Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

International Retail Marketing: A Case Study Approach

Retail and Marketing Channels (RLE Retailing and Distribution): Economic and Marketing Perspectives on Producer-distributor Relationships (Routledge Library Editions: Retailing and Distribution)

Retail Product Management: Buying and merchandising

Multichannel-Retailing im Einzelhandel- Entwicklung, Motivation, Einflussfaktoren

Strategic Retail Management: Text and International Cases

Mit E-Commerce vom stationären Outlet Handel zur integrierten Multi-Channel-Strategie: Der Multi-Channel-Handel als Verkaufsform der Zukunft

Springer Advances in National Brand and Private Label Marketing

Economics of Retailing and Distribution

Retail Marketing (Routledge-Noordhoff International Editions)

Tradition and Innovation in English Retailing, 1700 to 1850: Narratives of Consumption (History of Retailing and Consumption)

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Principles of Retailing

Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition

International Retail Marketing: A Case Study Approach