£112.80

Springer Advances in National Brand and Private Label Marketing

Price data last checked 15 day(s) ago - will refresh soon

View at Amazon

Price History & Forecast

Last 76 days • 76 data points (No recent data available)

Historical
Generating forecast...
£112.80 £106.77 £108.09 £109.40 £110.72 £112.03 £113.35 30 January 2026 17 February 2026 08 March 2026 27 March 2026 15 April 2026

Price Distribution

Price distribution over 76 days • 2 price levels

Days at Price
Current Price
17 days 59 days · current 0 15 30 44 59 £107 £113 Days at Price

Price Analysis

Most common price: £113 (59 days, 77.6%)

Price range: £107 - £113

Price levels: 2 different prices over 76 days

Description

This Springer proceedings volume presents the latest research from the 8th International Conference on Research on National Brand and Private Label Marketing (NB&PL2021). Designed for professionals and academics in the business and economics sectors, this book provides a deep look into the evolving landscape of retail strategy. Readers will find detailed studies on retailing, private label portfolio management, and assortment strategies. The text explores how to manage premium store brands and the tactical use of national brands for product inclusion or delisting. It also addresses critical aspects of consumer behavior, such as store patronage and optimal assortment sizing. Additional research focuses on the economics of private label pricing and promotion. This includes analysis of the relative pricing between standard and premium private labels. This volume serves as a comprehensive resource for understanding the modern dynamics between national brands and private label growth in the global marketplace.

Key Features

Covers essential retail topics including private label portfolio and assortment management.

Analyzes marketing strategies for premium store brands and national brand integration.

Provides research on optimal assortment size and consumer store patronage patterns.

Explores private label pricing and promotion tactics for different market segments.

Includes comparative studies on the relative pricing of standard and premium private labels.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 May 2021
Listed Since
15 August 2020

Barcode

No barcode data available

Similar Products You Might Like

Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 (Springer Proceedings in Business and Economics)
98% match

Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 (Springer Proceedings in Business and Economics)

Springer

£105.38 10 Apr 2026
National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)
96% match

National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)

Springer

£77.42 15 Apr 2026
Retail and Channel Marketing
96% match

Retail and Channel Marketing

Edward Elgar Publishing

£101.00 09 Mar 2026
Marketing
96% match

Marketing

McGraw-Hill Education

£70.79 09 Mar 2026
Brand Management in Digital and Sustainable Times
96% match

Brand Management in Digital and Sustainable Times

£129.00 13 Jan 2026
Architectures of Display: Department Stores and Modern Retail (Routledge Research in Interior Design)
96% match

Architectures of Display: Department Stores and Modern Retail (Routledge Research in Interior Design)

Routledge

£137.28 09 Mar 2026
Improving Marketing Strategies for Private Label Products (Advances in Marketing, Customer Relationship Management, and E-Services)
96% match

Improving Marketing Strategies for Private Label Products (Advances in Marketing, Customer Relationship Management, and E-Services)

Business Science Reference

£179.71 15 Dec 2025
Improving Marketing Strategies for Private Label Products
96% match

Improving Marketing Strategies for Private Label Products

Business Science Reference

£163.97 10 Mar 2026
Marketing fuer Handelsmarken: Leitfaden fuer erfolgreiche Handelsmarkenentwicklung im Lebensmitteleinzelhandel
96% match

Marketing fuer Handelsmarken: Leitfaden fuer erfolgreiche Handelsmarkenentwicklung im Lebensmitteleinzelhandel

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

£44.68 07 Mar 2026
Retail Buying: From Basics to Fashion: From Basics to Fashion - Bundle Book + Studio Access Card
95% match

Retail Buying: From Basics to Fashion: From Basics to Fashion - Bundle Book + Studio Access Card

£66.59 12 Jan 2026
The Economics of Retailing and Distribution
95% match

The Economics of Retailing and Distribution

Edward Elgar Publishing

£98.16 09 Mar 2026
Markenwert und Markenidentität komplexer Handelsleistungen: Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus (Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis)
95% match

Markenwert und Markenidentität komplexer Handelsleistungen: Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus (Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis)

Deutscher Universitätsverlag

£54.77 20 Apr 2026
Mathematical Models of Distribution Channels: 17 (International Series in Quantitative Marketing, 17)
95% match

Mathematical Models of Distribution Channels: 17 (International Series in Quantitative Marketing, 17)

Springer

£139.50 09 Dec 2025
Strategy and Management of Industrial Brands: Business to Business - Products and Services
95% match

Strategy and Management of Industrial Brands: Business to Business - Products and Services

Springer

£71.99 08 Mar 2026
MOR 1996 Edition: Merchandising & Operating Results of Retail Stores in 1995 (National Retail Federation)
95% match

MOR 1996 Edition: Merchandising & Operating Results of Retail Stores in 1995 (National Retail Federation)

Wiley

£118.00 20 Apr 2026
Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition
95% match

Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

PEARSON EDUCATION

£79.26 26 Feb 2026
Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC
95% match

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

£93.99 08 Feb 2026
Identifikation und Erklärung von Markenerosion (Schriftenreihe der HHL Leipzig Graduate School of Management)
95% match

Identifikation und Erklärung von Markenerosion (Schriftenreihe der HHL Leipzig Graduate School of Management)

Deutscher Universitätsverlag

£63.01 13 Feb 2026
Retail Marketing
95% match

Retail Marketing

Cengage Learning EMEA

£72.67 21 Feb 2026
Retail Product Management: Buying and merchandising
95% match

Retail Product Management: Buying and merchandising

Routledge

£43.99 13 Feb 2026
Assortment and Merchandising Strategy: Building a Retail Plan to Improve Shopper Experience
95% match

Assortment and Merchandising Strategy: Building a Retail Plan to Improve Shopper Experience

MACMILLAN

£30.52 16 Feb 2026
Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry
95% match

Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry

MACMILLAN

£83.74 10 Mar 2026
The new online trade: Business models, business systems and benchmarks in e-commerce
95% match

The new online trade: Business models, business systems and benchmarks in e-commerce

Springer

£79.97 13 Apr 2026
Wettbewerbsmarketing und Competitive Intelligence in umkämpften Branchen: Eine empirische Diplomarbeit am Beispiel von Konsumgüterindustrie und Handel
95% match

Wettbewerbsmarketing und Competitive Intelligence in umkämpften Branchen: Eine empirische Diplomarbeit am Beispiel von Konsumgüterindustrie und Handel

GRIN Verlag

£68.50 03 Mar 2026