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£112.80
Springer Advances in National Brand and Private Label Marketing
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£113 today · all-time low £109 (Jul 2026) · usually £113
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Last 87 days · 87 data points (no recent data)
Price Distribution
Price distribution over 87 days • 5 price levels
Price Analysis
Most common price: £109 (31 days, 35.6%)
Price range: £109 - £130
Price levels: 5 different prices over 87 days
Description
Key Features
This Springer Proceedings in Business and Economics volume contains research from the 8th International Conference on Research on National Brand and Private Label Marketing.
The text covers retailing topics including private label portfolio management and assortment management strategies.
Research presented includes methods for marketing premium store brands and determining optimal assortment size.
The volume examines the use of national brands to include or delist products from retail environments.
Studies focus on private label pricing and promotion, specifically regarding standard and premium private labels.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 3030769348
- Domain
- Amazon UK
- Release Date
- 17 May 2021
- Listed Since
- 15 August 2020
Barcode
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