£112.80

Springer Advances in National Brand and Private Label Marketing

Name: Springer Advances in National Brand and Private Label Marketing
Brand: Springer
Price: 112.8 GBP
Availability: InStock

Branding & Logo Design

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Description

This Springer proceedings volume presents the latest research from the 8th International Conference on Research on National Brand and Private Label Marketing (NB&PL2021). Designed for professionals and academics in the business and economics sectors, this book provides a deep look into the evolving landscape of retail strategy. Readers will find detailed studies on retailing, private label portfolio management, and assortment strategies. The text explores how to manage premium store brands and the tactical use of national brands for product inclusion or delisting. It also addresses critical aspects of consumer behavior, such as store patronage and optimal assortment sizing. Additional research focuses on the economics of private label pricing and promotion. This includes analysis of the relative pricing between standard and premium private labels. This volume serves as a comprehensive resource for understanding the modern dynamics between national brands and private label growth in the global marketplace.

Key Features

Covers essential retail topics including private label portfolio and assortment management.

Analyzes marketing strategies for premium store brands and national brand integration.

Provides research on optimal assortment size and consumer store patronage patterns.

Explores private label pricing and promotion tactics for different market segments.

Includes comparative studies on the relative pricing of standard and premium private labels.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3030769348
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 17 May 2021
Listed Since: 15 August 2020

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Springer Advances in National Brand and Private Label Marketing

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