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Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 (Springer Proceedings in Business and Economics)

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Springer Advances in National Brand and Private Label Marketing

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Improving Marketing Strategies for Private Label Products (Advances in Marketing, Customer Relationship Management, and E-Services)

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Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021 (Springer Proceedings in Business and Economics)

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Advances in Theory and Practice in Store Brand Operations

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Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry

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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

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Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry

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Economics of Retailing and Distribution

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Strategy and Management of Industrial Brands: Business to Business - Products and Services

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Springer - Fashion Branding and Consumer Behaviors Book

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Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science)

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Retail Supply Chain Management: Quantitative Models and Empirical Studies: 122 (International Series in Operations Research & Management Science, 122)

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Consumer Brand Relationships in Tourism: An International Perspective (Tourism, Hospitality & Event Management)

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Pop-up Retailing: Managerial and Strategic Perspectives (SpringerBriefs in Business)

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Brand Management in Digital and Sustainable Times

Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

Forum Markenforschung 2018: Tagungsband der internationalen Konferenz „DERMARKENTAG“

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Mehrstufige Eigenmarken: Eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen (Kundenmanagement & Electronic Commerce)

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Spatial Strategies in Retailing: 8 (GeoJournal Library, 8)

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Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

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Personal Brand Management: Marketing Human Value (Management for Professionals)

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Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

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