£163.97

Business Science Reference Improving Marketing Strategies for Private Label Products

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Price History & Forecast

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Last 495 days • 495 data points (No recent data available)

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£164.00 £128.80 £136.48 £144.16 £151.84 £159.52 £167.20 01 November 2024 04 March 2025 06 July 2025 06 November 2025 10 March 2026

Price Distribution

Price distribution over 495 days • 10 price levels

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28 days 43 days 20 days 67 days 16 days 16 days 18 days 170 days 29 days 88 days · current 0 43 85 128 170 £132 £143 £145 £150 £151 £153 £156 £160 £162 £164 Days at Price

Price Analysis

Most common price: £160 (170 days, 34.3%)

Price range: £132 - £164

Price levels: 10 different prices over 495 days

Description

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
20 September 2019
Listed Since
05 February 2020

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