£54.72

Deutscher Universitätsverlag Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen (Applied Marketing Science / Angewandte Marketingforschung)

Price data last checked 58 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£55 today · previous high £55 · all-time low £54

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 33 days · 33 data points (no recent data)

Historical
Generating forecast…
£54.72 £54.25 £54.35 £54.45 £54.56 £54.66 £54.76 10 June 2026 18 June 2026 26 June 2026 04 July 2026 12 July 2026

Price Distribution

Price distribution over 33 days • 1 price levels

Days at Price
33 days 0 8 17 25 33 £55 Days at Price

Price Analysis

Most common price: £55 (33 days, 100.0%)

Price range: £55 - £55

Price levels: 1 different prices over 33 days

Description

Mehr denn je muss jedes Unternehmen versuchen, sich von den Wettbewerbern zu differenzieren. In "Exzellenz in Markenmanagement und Vertrieb" präsentieren renommierte Autoren zwei Ansätze, mittels derer Unternehmen einzigartig werden können: durch die physische Präsenz der Produkte des Unternehmens im Absatzkanal sowie durch die mentale Präsenz des Unternehmens- bzw. Produktmarke in den Köpfen der Konsumenten. Die Schaffung physischer Präsenz im Absatzkanal ist die wesentliche Aufgabe des Vertriebsmanagement, während das Markenmanagement die "Präsenz" in den Köpfen der Konsumenten sicherstellen kann. Anhand zahlreicher praktischer Beispiele und Best Practices werden die wesentlichen Problemfelder der Herausforderungen an das Marken- sowie das Vertriebsmanagement aufgezeigt und Lösungen für diese geboten. Die zweite Auflage wurde inhaltlich überarbeitet und um zwei Beiträge aus dem Bereich der Vertriebspraxis ergänzt. Den Zielsetzungen der Reihe "Applied Marketing Science/Praxisorientierte Marketingforschung" entsprechend liegt der Schwerpunkt dieses Buches auf der Übertragung und Anwendung wissenschaftlicher Erkenntnisse in der Praxis.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 October 2005
Listed Since
10 June 2010

Barcode

No barcode data available

Similar Products You Might Like

Business to Business Marketing Management: A Global Perspective
97% match

Business to Business Marketing Management: A Global Perspective

Routledge

£205.00 09 Jul 2026
Marketing: Einführung in die Absatzpolitik
97% match

Marketing: Einführung in die Absatzpolitik

Gabler Verlag

£45.99 08 Jul 2026
Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)
97% match

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

McGraw-Hill Irwin

£90.99 07 Jul 2026
Marketing Skills in Practice: Developing a Successful Marketing Career
97% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£42.72 03 Jul 2026
The Art & Science of Marketing: Marketing for Marketing Managers
97% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 12 Jul 2026
Business to Business Marketing Management: A Global Perspective
97% match

Business to Business Marketing Management: A Global Perspective

Routledge

£49.99 06 Sep 2026
Marketing Management: European Edition
97% match

Marketing Management: European Edition

PEARSON EDUCATION

£35.99 14 Jul 2026
Marketing: Real People, Real Decisions
96% match

Marketing: Real People, Real Decisions

PEARSON EDUCATION

£56.76 18 Aug 2026
International Marketing ISE
96% match

International Marketing ISE

McGraw-Hill Education

£49.00 15 Aug 2026
International Marketing: A Global Perspective
96% match

International Marketing: A Global Perspective

Cengage Learning

£46.64 02 Jul 2026
FUNDAMENTALS OF MARKETING
96% match

FUNDAMENTALS OF MARKETING

Oxford University Press

£18.25 20 Aug 2026
Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)
96% match

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Gabler Verlag

£64.84 03 Jul 2026
Best Practice der Markenführung
96% match

Best Practice der Markenführung

Gabler Verlag

£76.99 07 Jul 2026
Brand Management in Digital and Sustainable Times
96% match

Brand Management in Digital and Sustainable Times

£124.00 19 Aug 2026
Marketing: Real People, Real Choices, Global Edition
96% match

Marketing: Real People, Real Choices, Global Edition

PEARSON EDUCATION

£60.67 24 Aug 2026
Prentice Hall Strategic Marketing: Cases, Concepts and Challenges
96% match

Prentice Hall Strategic Marketing: Cases, Concepts and Challenges

Prentice Hall

£52.60 21 Jul 2026
Essentials Of Modern Marketing: Italy Edition
96% match

Essentials Of Modern Marketing: Italy Edition

£52.19 13 Jul 2026
Global Marketing in Times of Disruption: 22 (Review of Marketing Research, 22)
96% match

Global Marketing in Times of Disruption: 22 (Review of Marketing Research, 22)

£68.52 10 Jul 2026
Essentials of Modern Marketing: Inaugural Pakistan Edition
96% match

Essentials of Modern Marketing: Inaugural Pakistan Edition

£40.56 15 Jul 2026
Marketing Management
96% match

Marketing Management

PEARSON EDUCATION

£64.69 24 Aug 2026
Essentials of Marketing
96% match

Essentials of Marketing

PEARSON EDUCATION

£43.50 11 Jul 2026
Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
96% match

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Rowman & Littlefield Publishers

£33.24 03 Jul 2026
Strategic Marketing Planning and Control: Plannning and Control
96% match

Strategic Marketing Planning and Control: Plannning and Control

Routledge

£79.42 03 Jul 2026
Brand Management: A Theoretical and Practical Approach
96% match

Brand Management: A Theoretical and Practical Approach

PEARSON EDUCATION

£69.99 20 Aug 2026