£49.00

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£49 today · all-time low £47 (Jul 2026) · usually the usual

McGraw-Hill Education McGraw-Hill International Marketing ISE - 19th Edition

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£51.93 £46.51 £47.69 £48.87 £50.06 £51.24 £52.42 24 July 2026 29 July 2026 04 August 2026 09 August 2026 15 August 2026
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Description

Master the complexities of global commerce with the 19th edition of International Marketing by McGraw-Hill Education. Authors Cateora, Gilly, and Graham provide a well-rounded perspective that integrates history, geography, language, and religion with economic data. This approach helps students understand the unique cultural and environmental factors of any nation or region. This updated edition reflects the changing nature of the international marketplace through expanded topics and over 300 new academic articles. By studying these recent findings, readers gain a contemporary understanding of global market dynamics. This textbook serves as a standard for those studying brands, corporate identity, and international sales and marketing strategies.

Key Features

This 19th edition of International Marketing by McGraw-Hill Education includes over 300 new academic articles and their findings.

Authors Cateora, Gilly, and Graham provide a perspective that covers history, geography, language, and religion.

The text integrates economic data to help students understand the cultural and environmental uniqueness of different regions.

This edition features expanded topics to reflect the dynamic nature of the current international marketplace.

New Store Stock provides a reliable resource for students studying business, finance, and marketing.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
10 May 2023
Listed Since
26 October 2022

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No barcode data available

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