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£333.27
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Routledge Global Marketing Fifth Edition Textbook
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Description
Key Features
The fifth edition of Global Marketing by Routledge offers a strategic approach to modern marketing concepts.
This textbook examines the managerial implications of integrating marketing activities at a global level.
Learn to balance the forces of globalization with the necessity of localization in your marketing strategies.
Study the impact of culture on marketing to help adapt local strategies for different global regions.
Access extensive real-life examples and cases from both developed and emerging markets.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138326062
- Domain
- Amazon UK
- Release Date
- 30 September 2021
- Listed Since
- 18 March 2021
Barcode
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