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£68.93
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£69 today · previous high £69 · all-time low £59
PEARSON EDUCATION Pearson Global Marketing 9th Edition - Svend Hollensen
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Most common price: £69 (23 days, 85.2%)
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Description
Key Features
This 9th Edition of Global Marketing by Svend Hollensen and Ana Bogdanovic provides a deep understanding of international business for students.
The Pearson Education guide follows five main management decisions to help students navigate the internationalization process.
Learn how to select, analyze, evaluate, and implement appropriate strategies for various foreign markets.
The text covers essential topics including market entry methods and the design of global marketing programs.
This resource is specifically developed for both undergraduate and postgraduate students studying management.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 1292440813
- Domain
- Amazon UK
- Release Date
- 31 July 2025
- Listed Since
- 07 May 2023
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