£171.05

Routledge Globalization of Consumer Markets - Business Book

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£171.05 £134.26 £142.28 £150.31 £158.34 £166.37 £174.40 09 June 2026 18 June 2026 28 June 2026 07 July 2026 17 July 2026

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Description

Stay ahead in the international business landscape with Globalization of Consumer Markets: Structures and Strategies by Routledge. This essential resource provides managers of global firms with fresh ideas for growth and keeps them current with modern global marketing strategies and management tools. As consumer markets continue to evolve, understanding their underlying structure is a requirement for success and survival in the global marketplace. This book offers a deep look into these structures, helping readers navigate the complexities of international trade and consumer behavior. Each chapter is written by contributing authors who present managerially oriented content. These sections are built on a foundation of research and practical experience, ensuring that the knowledge shared is both academic and applicable to real-world business scenarios. Whether you are looking to refine your marketing approach or improve your management tools, this book serves as a guide to the changing dynamics of the global economy.

Key Features

Gain new ideas for business growth through updated global marketing strategies and management tools.

Develop a better understanding of the structure of modern consumer markets to help ensure business survival.

Access managerially oriented chapters that bridge the gap between academic research and practical experience.

Learn from contributing authors who provide insights based on real-world professional experience.

Equip yourself with the knowledge needed to navigate the complexities of the global marketplace.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 May 1994
Listed Since
08 December 2006

Barcode

No barcode data available

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