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£171.05
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Routledge Globalization of Consumer Markets: Structures and Strategies
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Most common price: £171 (74 days, 100.0%)
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Description
Key Features
Routledge publishes contemporary case studies and strategic frameworks specifically designed for managers overseeing global consumer market operations.
Managerially oriented chapters written by experienced authors combine academic research with practical business applications and real-world examples.
Comprehensive coverage of consumer market structures helps readers identify competitive advantages and growth opportunities across international regions.
Strategic frameworks and management tools address current global marketing challenges and provide actionable solutions for multinational firms.
Research-backed insights keep business leaders current with state-of-the-art approaches to global expansion and international market development.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1560244291
- Domain
- Amazon UK
- Release Date
- 27 May 1994
- Listed Since
- 08 December 2006
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