£137.60

Routledge Globalization of Consumer Markets - Business Book

Price data last checked 74 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£138 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 17 days • 17 data points (No recent data available)

Historical
Generating forecast...
£137.60 £130.72 £133.47 £136.22 £138.98 £141.73 £144.48 09 April 2026 13 April 2026 17 April 2026 21 April 2026 25 April 2026

Price Distribution

Price distribution over 17 days • 1 price levels

Days at Price
17 days 0 4 9 13 17 £138 Days at Price

Price Analysis

Most common price: £138 (17 days, 100.0%)

Price range: £138 - £138

Price levels: 1 different prices over 17 days

Description

Stay ahead in the international business landscape with Globalization of Consumer Markets: Structures and Strategies by Routledge. This essential resource provides managers of global firms with fresh ideas for growth and keeps them current with modern global marketing strategies and management tools. As consumer markets continue to evolve, understanding their underlying structure is a requirement for success and survival in the global marketplace. This book offers a deep look into these structures, helping readers navigate the complexities of international trade and consumer behavior. Each chapter is written by contributing authors who present managerially oriented content. These sections are built on a foundation of research and practical experience, ensuring that the knowledge shared is both academic and applicable to real-world business scenarios. Whether you are looking to refine your marketing approach or improve your management tools, this book serves as a guide to the changing dynamics of the global economy.

Key Features

Gain new ideas for business growth through updated global marketing strategies and management tools.

Develop a better understanding of the structure of modern consumer markets to help ensure business survival.

Access managerially oriented chapters that bridge the gap between academic research and practical experience.

Learn from contributing authors who provide insights based on real-world professional experience.

Equip yourself with the knowledge needed to navigate the complexities of the global marketplace.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 May 1994
Listed Since
08 December 2006

Barcode

No barcode data available

Similar Products You Might Like

Globalization of Consumer Markets: Structures and Strategies
99% match

Globalization of Consumer Markets: Structures and Strategies

Routledge

£50.51 10 Apr 2026
Wiley Global Consumer Behavior - International Business Book
97% match

Wiley Global Consumer Behavior - International Business Book

Wiley

£26.59 29 Apr 2026
Global Marketing: Strategy, Practice, and Cases
97% match

Global Marketing: Strategy, Practice, and Cases

Routledge

£222.61 10 Jun 2026
Global Marketing: Strategy, Practice, and Cases
97% match

Global Marketing: Strategy, Practice, and Cases

Routledge

£59.99 20 Apr 2026
Global Marketing
97% match

Global Marketing

PEARSON EDUCATION

£59.27 17 Jun 2026
Global Marketing - Wettbewerbsstrategische Erfolgsfaktoren und Konsequenzen
97% match

Global Marketing - Wettbewerbsstrategische Erfolgsfaktoren und Konsequenzen

Examicus Verlag

£52.29 08 Mar 2026
Marketing and Globalization
97% match

Marketing and Globalization

Routledge

£129.78 09 Mar 2026
Localizing Global Marketing Strategies - Business Science Reference
97% match

Localizing Global Marketing Strategies - Business Science Reference

Business Science Reference

£131.91 01 May 2026
Globals, Locals, and Creoles
97% match

Globals, Locals, and Creoles

VDM Verlag

£48.97 23 Apr 2026
Global Marketing: Fifth Edition
97% match

Global Marketing: Fifth Edition

Routledge

£145.65 16 Jun 2026
Global Marketing: Fifth Edition
97% match

Global Marketing: Fifth Edition

Routledge

£333.33 16 Jun 2026
Global Perspectives in Cross-Cultural and Cross-National Consumer Research
96% match

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Routledge

£145.00 06 Jul 2026
Global Marketing: Foreign Entry, Local Marketing, and Global Management (The McGraw-Hill/Irwin series in marketing)
96% match

Global Marketing: Foreign Entry, Local Marketing, and Global Management (The McGraw-Hill/Irwin series in marketing)

McGraw-Hill Irwin

£83.68 07 Jul 2026
Global Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition
96% match

Global Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition

PEARSON EDUCATION

Out of Stock 23 Jun 2026
Globalization of Business: Practice and Theory
96% match

Globalization of Business: Practice and Theory

Routledge

£137.45 09 Mar 2026
Introduction to Globalization and Business: Relationships and Responsibilities
96% match

Introduction to Globalization and Business: Relationships and Responsibilities

Sage Publications

£192.00 06 Jul 2026
Global Marketing Management: Changes, New Challenges, and Strategies
96% match

Global Marketing Management: Changes, New Challenges, and Strategies

Oxford University Press

£43.39 18 Jun 2026
Routledge Multicultural Perspectives in Customer Behaviour
96% match

Routledge Multicultural Perspectives in Customer Behaviour

Routledge

£146.74 25 Apr 2026
Global Marketing: Foreign Entry, Local Marketing, and Global Management
96% match

Global Marketing: Foreign Entry, Local Marketing, and Global Management

McGraw-Hill Education

£49.71 12 Jun 2026
Global Marketing in Times of Disruption: 22 (Review of Marketing Research, 22)
96% match

Global Marketing in Times of Disruption: 22 (Review of Marketing Research, 22)

£67.95 10 Mar 2026
Global Marketing: Understanding Marketing in a Globalized Business Environment
96% match

Global Marketing: Understanding Marketing in a Globalized Business Environment

Kogan Page

£39.30 24 Jun 2026
Routledge Handbook of Cross-Cultural Marketing - Global Business
96% match

Routledge Handbook of Cross-Cultural Marketing - Global Business

Routledge

£145.00 18 Apr 2026
Handbook of Cross-Cultural Marketing
96% match

Handbook of Cross-Cultural Marketing

Routledge

£78.99 06 Jul 2026
Global Marketing, Global Edition
96% match

Global Marketing, Global Edition

PEARSON EDUCATION

£70.86 19 Jun 2026