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£29.33
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£29 today · previous high £29 · all-time low £29
Wiley Global Consumer Behavior - Wiley Business Book
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Most common price: £29 (73 days, 100.0%)
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Description
Key Features
Wiley-ISTE publication offering multidisciplinary perspectives on international consumer behaviour and globalisation.
Comprehensive coverage of cultural, economic, marketing, and social factors shaping consumer behaviour worldwide.
Explores the relationship between globalisation and emerging consumer types across local and global markets.
Designed for business professionals, marketers, and students studying international commerce and consumer trends.
Examines both challenges and opportunities created by globalisation in modern industry sectors.
Product Specifications
- Brand
- Wiley
- Format
- hardcover
- ASIN
- 1905209630
- Domain
- Amazon UK
- Release Date
- 08 March 2007
- Listed Since
- 12 February 2007
Barcode
No barcode data available
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