£30.14

Wiley Global Consumer Behavior - International Business Book

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£34.19 £26.26 £27.99 £29.72 £31.45 £33.18 £34.91 27 January 2026 03 February 2026 11 February 2026 19 February 2026 27 February 2026

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10 days 1 day · current 6 days 9 days 6 days 0 3 5 8 10 £27 £30 £33 £33 £34 Days at Price

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Most common price: £27 (10 days, 31.3%)

Price range: £27 - £34

Price levels: 5 different prices over 32 days

Description

Explore the complex dynamics of the modern marketplace with Global Consumer Behavior by Wiley. As globalization reshapes industries, particularly within the new technology sector, businesses must adapt to a changing landscape. This book examines how globalization impacts culture, economics, marketing, and social issues across every scale, from local markets to the global stage. Instead of looking at consumer trends through a single lens, this text provides a multidisciplinary perspective. It helps readers understand the emergence of new consumer types and the profound effects of global shifts on industry standards. Whether you are studying international business or analyzing market trends, this resource offers a deep look into how the evolving world influences consumer actions and industry responses.

Key Features

Provides a multidisciplinary perspective on international consumer behavior to move beyond single functional viewpoints.

Analyzes the impact of globalization on culture, economics, marketing, and social issues at both local and global scales.

Examines how the new technology sector is being transformed by global industry forces.

Explores the emergence of new consumer types resulting from global shifts and industry changes.

Offers insights into the role of globalization within an evolving global landscape.

Product Specifications

Brand
Wiley
Format
Hardcover
Domain
Amazon UK
Release Date
08 March 2007
Listed Since
12 February 2007

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No barcode data available

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