£48.97

VDM Verlag Globals, Locals, and Creoles

Name: Globals, Locals, and Creoles
Brand: VDM Verlag
Price: 48.97 GBP
Availability: InStock

Call Centre Management

It has never been this cheap. We have no record of a lower price.

£49 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 41 days • 41 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 41 days • 1 price levels

Days at Price

Price Analysis

Most common price: £49 (41 days, 100.0%)

Price range: £49 - £49

Price levels: 1 different prices over 41 days

Description

The globalization of the marketplace and how this process is shaping the cultural characteristics of people around the world is arguably the most critical issue facing international marketing managers today, and is the subject of intense discourse in the social sciences. Are global forces making everyone (and every place) more and more alike, or are they causing local resistances which serve to more solidly entrench cultural differences? Or is globalization simultaneously making individuals increasingly dissimilar within countries, while making individuals progressively similar across national frontiers? This work articulates a theoretical framework for assessing the selective, contextual nature of both global and local cultural influences on consumer values and behaviors. The theoretical framework and associated hypotheses were tested empirically, with data gathered in eight countries on four continents. This book is addressed to international marketing managers and researchers alike. It is also directed towards researchers in social psychology, cultural anthropology, and political science.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3836434121
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 29 October 2007
Listed Since: 12 November 2007

Barcode

No barcode data available

VDM Verlag Globals, Locals, and Creoles

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Wiley Global Consumer Behavior - International Business Book

Routledge Globalization of Consumer Markets - Business Book

Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands

Globalization of Consumer Markets: Structures and Strategies

Multicultural Perspectives in Customer Behaviour (Key Issues in Marketing Management)

Localizing Global Marketing Strategies - Business Science Reference

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Oxford University Press Handbook of Culture and Consumer Behavior

Routledge Multicultural Perspectives in Customer Behaviour

Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)

Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management

Analyzing the Cultural Diversity of Consumers in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services)

The Sociology of Globalization

Consumer Culture Theory: 16 (Research in Consumer Behavior, 16)

Global Capital and Social Difference

Global Marketing: Understanding Marketing in a Globalized Business Environment

Globalization: The Career of a Concept: 1 (Rethinking Globalizations)

Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity

Cross-Cultural Economic Management (Global Economic Series)

Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions

Globalization and Development: Country Experiences Book

Cultures and Globalization: Conflicts and Tensions (The Cultures and Globalization Series)

Global Culture: Nationalism, Globalization and Modernity: 2 (Published in association with Theory, Culture & Society)

Global Marketing and Advertising: Understanding Cultural Paradoxes