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£88.27

MACMILLAN Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management

Name: Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management
Brand: MACMILLAN
Price: 86.73 GBP
Availability: InStock

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Description

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.

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Used Book in Good Condition

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1403936250
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 30 April 2004
Listed Since: 03 January 2007

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MACMILLAN Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management

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