£142.55

Business Science Reference Localizing Global Marketing Strategies - Business Science Reference

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Description

Technological advancements enable even small trades to expand their reach and sell products across the globe. While global marketing initiatives allow businesses to adapt services to new nations to increase annual earnings, success depends on more than just expansion. Companies must implement worldwide programs that respect cultural dimensions and local customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities provides a collection of innovative research focused on the trends and strategies required for international success. This book explores the necessity of adapting marketing approaches to fit specific cultural contexts, helping businesses navigate the complexities of global commerce. It serves as a resource for understanding how to bridge the gap between global reach and local relevance in today's interconnected economy.

Key Features

Explore innovative research on global marketing trends and strategies for international business success.

Learn how to adapt products and services to different nations to increase annual earnings.

Understand the importance of considering cultural dimensions and customs in worldwide marketing programs.

Gain insights into how small trades can develop and expand their companies on a global scale.

Study the relationship between global initiatives and the need for local market adaptation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 October 2019
Listed Since
16 August 2019

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