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£136.62
Pricier than usual. £24 more than the 30-day average — we'd wait.
£137 today · 30-day average £113 · all-time low £98
Business Science Reference Localizing Global Marketing Strategies - Research Guide
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Price distribution over 74 days • 4 price levels
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Most common price: £143 (32 days, 43.2%)
Price range: £98 - £143
Price levels: 4 different prices over 74 days
Description
Key Features
Covers localising global marketing strategies with research-backed approaches to international market adaptation and cultural considerations.
Part of the Advances in Marketing, Customer Relationship Management, and E-Services series published by Business Science Reference.
Explores emerging research and opportunities for businesses seeking to expand products and services to international markets.
Provides strategies for implementing worldwide marketing programmes that account for cultural dimensions and customer customs.
Product Specifications
- Format
- hardcover
- ASIN
- 1799809579
- Domain
- Amazon UK
- Release Date
- 25 October 2019
- Listed Since
- 16 August 2019
Barcode
No barcode data available
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