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£131.91
Business Science Reference Localizing Global Marketing Strategies - Business Science Reference
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Description
Key Features
Explore innovative research on global marketing trends and strategies for international business success.
Learn how to adapt products and services to different nations to increase annual earnings.
Understand the importance of considering cultural dimensions and customs in worldwide marketing programs.
Gain insights into how small trades can develop and expand their companies on a global scale.
Study the relationship between global initiatives and the need for local market adaptation.
Product Specifications
- Format
- hardcover
- ASIN
- 1799809579
- Domain
- Amazon UK
- Release Date
- 25 October 2019
- Listed Since
- 16 August 2019
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