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Red Globe Press - Understanding Business in the Global Economy

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£72.00 £68.40 £69.84 £71.28 £72.72 £74.16 £75.60 24 July 2026 29 July 2026 04 August 2026 09 August 2026 15 August 2026
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Description

Explore the complex dynamics of international business with this core textbook from Red Globe Press. This text provides a realistic analysis of international business in action by focusing on how relationships at various levels support global activities. By examining the concept of change, the book addresses the dynamic and turbulent nature of international management. It offers a comprehensive overview of essential operational aspects, including market entry decision making, strategy, and marketing. Readers will gain insights into international HR, supply chain management, and the significant role that culture plays in international business. This multi-level relationship approach makes it a valuable resource for understanding the modern global economy.

Key Features

Red Globe Press presents a contemporary analysis of international business activities through a multi-level relationship approach.

The text covers essential operational topics such as market entry decision making, marketing, and strategy.

Learn about the practical aspects of international HR and supply chain management in a global context.

Understand the role of culture in international business and how it affects global management.

This textbook addresses the dynamic and turbulent nature of the global economy through the concept of change.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 May 2016
Listed Since
18 November 2015

Barcode

No barcode data available

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