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£46.99

Routledge International Business Research

Name: International Business Research
Brand: Routledge
Price: 46.99 GBP
Availability: InStock

Market Research

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Description

As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0765617722
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 06 July 2007
Listed Since: 04 January 2007

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Routledge International Business Research

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