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Routledge Essentials of Business Research Methods Textbook
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Description
Key Features
Essentials of Business Research Methods by Routledge offers a straightforward approach to gathering and using data for business decision-making.
The text provides comprehensive coverage of both qualitative and quantitative analysis techniques for students.
Readers can learn about important industry topics including ethics in business research and privacy matters.
This book explores modern business needs such as data analytics and customer relationship management.
The content helps students conduct information-gathering activities more effectively in a rapidly changing world.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 1032426284
- Domain
- Amazon UK
- Release Date
- 31 July 2023
- Listed Since
- 09 December 2022
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