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Routledge The Essentials of Marketing Research

Name: The Essentials of Marketing Research
Brand: Routledge

E-commerce

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Description

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 041589929X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 18 October 2012
Listed Since: 24 May 2011

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Routledge The Essentials of Marketing Research

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