Marketing Research for Managers - Image 1

£51.96

Routledge Marketing Research for Managers

Name: Marketing Research for Managers
Brand: Routledge
Price: 51.96 GBP
Availability: InStock

Interviews

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Description

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples

Key Features

Used Book in Good Condition

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750654538
Category: Books > Subjects > Business, Finance & Law > Careers > Interviews
Domain: Amazon UK
Release Date: 09 May 2003
Listed Since: 14 February 2007

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Routledge Marketing Research for Managers

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