Marketing (RLE Marketing): The Management Way: 26 (Routledge Library Editions: Marketing) - Image 1

£115.00

Routledge Marketing (RLE Marketing): The Management Way: 26 (Routledge Library Editions: Marketing)

Name: Marketing (RLE Marketing): The Management Way: 26 (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 115.0 GBP
Availability: InStock

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Description

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138794058
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 22 August 2014
Listed Since: 14 February 2014

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Routledge Marketing (RLE Marketing): The Management Way: 26 (Routledge Library Editions: Marketing)

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