£115.00

Routledge Marketing (RLE Marketing): The Management Way: 26 (Routledge Library Editions: Marketing)

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Description

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
22 August 2014
Listed Since
14 February 2014

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