International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business) - Image 1

£141.05

Routledge International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business)

Name: International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business)
Brand: Routledge
Price: 141.05 GBP
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Description

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415641136
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 29 November 2012
Listed Since: 08 May 2012

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Routledge International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business)

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