£130.00

Routledge International Business Strategy: Theory and Practice

Name: Routledge International Business Strategy: Theory and Practice
Brand: Routledge
Price: 130.0 GBP
Availability: InStock

International

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Description

In an era of stagnated demand within many home economies, businesses must look toward internationalization to find success. This textbook by Routledge explores how companies can exploit foreign market opportunities to achieve global growth. It addresses the fundamental questions businesses face when expanding across borders, such as how to apply knowledge from one market to the next and how to manage internationalization on multiple fronts simultaneously. Students will gain access to core research regarding international business and strategy. The text covers essential topics including organization, efficiency, and external factors that impact global operations. By studying these concepts, readers learn to handle the cultural and institutional differences that arise between different markets. This resource is designed to provide the theoretical foundation and practical insights necessary to navigate the complexities of the modern global business landscape.

Key Features

Explores methods for exploiting foreign market opportunities to overcome stagnated demand in home economies.

Provides core research in international business and strategy to help students understand global organization.

Addresses how firms can transfer knowledge from one market to another during the expansion process.

Examines strategies for pursuing internationalization across several different fronts at the same time.

Offers guidance on managing the cultural and institutional differences encountered between various markets.

Covers essential topics including efficiency and external factors affecting global business success.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 041562469X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 17 February 2015
Listed Since: 17 February 2012

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Routledge International Business Strategy: Theory and Practice

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