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£130.00
Routledge International Business Strategy: Theory and Practice
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Description
Key Features
Explores methods for exploiting foreign market opportunities to overcome stagnated demand in home economies.
Provides core research in international business and strategy to help students understand global organization.
Addresses how firms can transfer knowledge from one market to another during the expansion process.
Examines strategies for pursuing internationalization across several different fronts at the same time.
Offers guidance on managing the cultural and institutional differences encountered between various markets.
Covers essential topics including efficiency and external factors affecting global business success.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 041562469X
- Domain
- Amazon UK
- Release Date
- 17 February 2015
- Listed Since
- 17 February 2012
Barcode
No barcode data available
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