£136.45

Routledge Competitive International Strategy - Business Book

Name: Routledge Competitive International Strategy - Business Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

International

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Description

In an era of global competition, businesses face new challenges driven by information technology and liberalized cross-border transactions. This book provides a deep look into the competitive dynamics shaped by actors in both developed and emerging markets. As industries change, executives must navigate complex environments to support their strategic initiatives effectively. Designed for practicing leaders and aspiring professionals in international business, this text addresses the demands placed on decision-makers today. It uses contemporary research to explain how intensified global competition affects organizational moves. Whether you are managing a multinational corporation or studying international business, this resource offers the insights needed to understand the modern global landscape.

Key Features

Analyzes how new information technology and liberalized transactions change the way businesses compete globally.

Explores the impact of actors from both developed and emerging markets on modern competitive dynamics.

Provides research-based insights to help executives plan and support long-term strategic initiatives.

Offers relevant perspectives for practicing leaders and students working within international business organizations.

Addresses the specific challenges created by intensified global competition in many different industries.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367479826
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 16 November 2020
Listed Since: 09 June 2020

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Routledge Competitive International Strategy - Business Book

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