International Business: European Edition - Image 1

£52.19

Wiley International Business: European Edition

Name: International Business: European Edition
Brand: Wiley
Price: 52.39 GBP
Availability: InStock

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Description

Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book ‘International Business’ 7th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business. The new text will provide a more critical approach and will be condensed into 15 chapters.

Product Specifications

Brand: Wiley
Format: Paperback
ASIN: 0470510293
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 06 March 2009
Listed Since: 08 May 2007

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Wiley International Business: European Edition

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