International Business: Themes and Issues in the Modern Global Economy - Image 1

£138.54

Routledge International Business: Themes and Issues in the Modern Global Economy

Name: International Business: Themes and Issues in the Modern Global Economy
Brand: Routledge
Price: 124.2 GBP
Availability: InStock

International

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Description

Product Description In the contemporary business world, international is the default setting. Most organizations operate globally on some level which adds value but brings complexity and challenges. This textbook provides an introduction to understanding how businesses create value in global settings. In this updated edition, the authors cover the traditional key themes including multinationals, internationalization and international market entry, as well as contemporary issues. New topics analyzed in this edition include risk, business models and hyperglobalization. With dedicated chapters on the role on non-market actors in international business, the book provides a multi-disciplinary world-view for readers. A comprehensive and engaging text, supplemented by online resources, this book is the ideal accompaniment to international and global business learning. About the Author Debra Johnson is Senior Lecturer in Business at Hull University, UK Colin Turner is Senior Lecturer in Management at Heriot Watt University, UK

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 113873568X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 07 March 2024
Listed Since: 09 November 2017

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Routledge International Business: Themes and Issues in the Modern Global Economy

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