£72.99

South-Western International Marketing

Name: International Marketing
Brand: South-Western
Price: 72.99 GBP
Availability: InStock

Economics

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£73 today · previous high £73 · all-time low £69

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Description

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.

Product Specifications

Brand: South-Western
Format: paperback
ASIN: 0357445120
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 01 January 2022
Listed Since: 07 September 2019

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South-Western International Marketing

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