International Marketing in the Fast Changing World: 26 (Advances in International Marketing, 26) - Image 1

£90.32

Emerald Group Publishing Limited International Marketing in the Fast Changing World: 26 (Advances in International Marketing, 26)

Name: International Marketing in the Fast Changing World: 26 (Advances in International Marketing, 26)
Brand: Emerald Group Publishing Limited
Price: 90.32 GBP
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Description

Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.

Product Specifications

Brand: Emerald Group Publishing Limited
Format: hardcover
ASIN: 1785602330
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Publication Date: 03 November 2015
Listed Since: 22 July 2015

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Emerald Group Publishing Limited International Marketing in the Fast Changing World: 26 (Advances in International Marketing, 26)

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