International Marketing: Modern and Classic Papers (The International Library of Critical Writings on Business and Management series) - Image 1

£429.03

Edward Elgar Publishing International Marketing: Modern and Classic Papers (The International Library of Critical Writings on Business and Management series)

Name: International Marketing: Modern and Classic Papers (The International Library of Critical Writings on Business and Management series)
Brand: Edward Elgar Publishing
Price: 429.03 GBP
Availability: InStock

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Description

This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies. International Marketing: Modern and Classic Papers is a major three-volume work, with the material being divided into twenty sections, each part seeking to achieve a balance between the conceptual and the empirical, the explanatory and the exploratory. It will be essential reading for both scholars, researchers, graduate students and practitioners grappling with the complexities of marketing in the new globalized world.

Product Specifications

Brand: Edward Elgar Publishing
Format: Hardcover
ASIN: 1843766493
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 29 February 2008
Listed Since: 26 January 2007

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Edward Elgar Publishing International Marketing: Modern and Classic Papers (The International Library of Critical Writings on Business and Management series)

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