£429.03

Edward Elgar Publishing International Marketing: Modern and Classic Papers (The International Library of Critical Writings on Business and Management series)

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Description

This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies. International Marketing: Modern and Classic Papers is a major three-volume work, with the material being divided into twenty sections, each part seeking to achieve a balance between the conceptual and the empirical, the explanatory and the exploratory. It will be essential reading for both scholars, researchers, graduate students and practitioners grappling with the complexities of marketing in the new globalized world.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
29 February 2008
Listed Since
26 January 2007

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