£117.78

McGraw-Hill Education International Marketing w/Student CD and PowerWeb

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Description

International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology’s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 April 2004
Listed Since
06 February 2007

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