£85.99

Jai Press Inc. Advances in International Marketing: Vol 8

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Description

This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.

Key Features

Pages Count - 218. Binding type - Hardcover.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 March 1996
Listed Since
27 October 2006

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