£101.99

Jai Press Inc. New Directions in International Advertising Research: 12 (Advances in International Marketing, 12)

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Description

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.

Key Features

Pages Count - 296. Binding type - Hardcover.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 September 2002
Listed Since
02 October 2005

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