£121.71

Advertising: Developments & Issues in the Digital Age - Book

E-business

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Description

Explore the shifting landscape of the advertising industry with this comprehensive look at media and communications technologies, policies, and challenges. As a major sector of the U.S. economy, advertising supports hundreds of thousands of workers and contributes approximately 2% of the nation's annual output. This book examines how large firms and small businesses use campaigns to provide product information and generate income for newspapers, television, radio, and magazines. Readers will gain insight into the fundamental restructuring currently facing the industry. The text addresses how deep recessions have impacted ad spending and examines the long-term challenges created as consumers migrate from traditional media. This resource is essential for understanding the modern digital age and the economic forces driving changes in how information is shared and consumed.

Key Features

Examines the economic impact of advertising as a major sector of the U.S. economy.

Analyzes how advertising campaigns generate income for various media ventures including television and radio.

Provides insight into the fundamental restructuring occurring within the advertising industry.

Discusses the effects of economic recessions on total advertising spending.

Explores the challenges of consumer migration from traditional media platforms.

Covers essential topics in media and communications technologies and policies.

Product Specifications

Format: hardcover
ASIN: 1617617830
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 10 March 2011
Listed Since: 27 September 2010

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Advertising: Developments & Issues in the Digital Age - Book

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