£165.89

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Advertising: Developments and Issues in the Digital Age Book

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Description

Explore the changing landscape of the advertising industry with this comprehensive study. As a major sector of the U.S. economy that accounts for approximately 2% of the nation's annual output, advertising remains a fundamental driver of commerce. This book examines how large firms and small businesses use campaigns to provide product information and support income for newspapers, television, radio, and magazines. Readers will gain insight into the fundamental restructuring currently facing the industry. The text addresses how economic shifts and deep recessions impact ad spending, alongside the long-term challenges created by consumer migration from traditional media. This work is an essential resource for understanding the technologies, policies, and challenges within the modern media and communications era.

Key Features

Provides an analysis of the advertising industry's role as a major sector of the U.S. economy.

Examines how advertising campaigns generate income for television, radio, and magazine ventures.

Covers the fundamental restructuring of the industry due to economic shifts and recession.

Discusses the challenges of consumer migration from traditional media formats.

Explores media and communications through the lens of new technologies and policies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 March 2011
Listed Since
27 September 2010

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No barcode data available

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