Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series) - Image 1

£180.56

Edward Elgar Publishing Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series)

Name: Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series)
Brand: Edward Elgar Publishing
Price: 180.56 GBP
Availability: InStock

Economic Policy & Development

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Description

The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 178347887X
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 31 January 2016
Listed Since: 03 September 2015

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Edward Elgar Publishing Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series)

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