Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series) - Image 1

£174.03

Edward Elgar Publishing Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series)

Name: Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series)
Brand: Edward Elgar Publishing
Price: 177.85 GBP
Availability: InStock

Economic Policy & Development

Price History & Forecast

Last 26 days • 26 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 26 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £178 (20 days, 76.9%)

Price range: £174 - £178

Price levels: 2 different prices over 26 days

Description

The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 178347887X
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 31 January 2016
Listed Since: 03 September 2015

Barcode

No barcode data available

Edward Elgar Publishing Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Economics of Advertising (The International Library of Critical Writings in Economics series)

Handbook of Research on International Advertising (Research Handbooks in Business and Management series)

New Developments in Experimental Economics (The International Library of Critical Writings in Economics series)

The Economics of Communication and Information (The International Library of Critical Writings in Economics series)

Innovation, Technology and Economic Change (The International Library of Critical Writings in Economics series)

Recent Developments in the Economics of Information (The International Library of Critical Writings in Economics series)

Publishing Economics: Analyses of the Academic Journal Market in Economics

Recent Developments in the Economics of Science and Innovation (The International Library of Critical Writings in Economics series)

Economics of Research and Development (The International Library of Critical Writings in Economics series)

The Elgar Companion to Information Economics

The Economics of E-Commerce (The International Library of Critical Writings in Economics series)

RECENT DEVELOPMENTS IN EXPERIMENTAL ECONOMICS (The International Library of Critical Writings in Economics series)

The Elgar Companion to Consumer Research and Economic Psychology

New Developments in Exchange Rate Economics (The International Library of Critical Writings in Economics series)

Recent Developments In Economic Methodology (The International Library of Critical Writings in Economics series)

Recent Developments in Trade and the Environment (The International Library of Critical Writings in Economics series)

Recent Developments in Game Theory (The International Library of Critical Writings in Economics series)

Recent Developments in Labor Economics (The International Library of Critical Writings in Economics series)

THE ECONOMICS OF INFORMATION (The International Library of Critical Writings in Economics series)

The Economics of Commodity Markets (The International Library of Critical Writings in Economics series)

Recent Developments in the Economics of Sport (The International Library of Critical Writings in Economics series)

The Economics of Recession (The International Library of Critical Writings in Economics series)

Recent Developments in Time Series (The International Library of Critical Writings in Econometrics series)

The Economics of Copyright: Developments in Research and Analysis