£176.11

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£176 today · all-time low £172 (Aug 2026) · usually the usual

Edward Elgar Publishing Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series)

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Last 48 days · 48 data points (no recent data)

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£176.80 £171.97 £173.02 £174.08 £175.13 £176.19 £177.24 25 July 2026 05 August 2026 17 August 2026 29 August 2026 10 September 2026
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Price Distribution

Price distribution over 48 days • 5 price levels

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13 days 13 days 13 days 5 days · current 4 days 0 3 7 10 13 £172 £173 £174 £176 £177 Days at Price

Price Analysis

Most common price: £172 (13 days, 27.1%)

Price range: £172 - £177

Price levels: 5 different prices over 48 days

Description

The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 January 2016
Listed Since
03 September 2015

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No barcode data available

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