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Edward Elgar Publishing Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series)

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£203.75 £171.06 £178.19 £185.32 £192.46 £199.59 £206.72 09 June 2024 11 November 2024 15 April 2025 17 September 2025 19 February 2026

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69 days · current 187 days 132 days 171 days 62 days 0 47 94 140 187 £174-180 £180-186 £186-192 £192-198 £198-204 Days at Price

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Description

The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 January 2016
Listed Since
03 September 2015

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