£171.99

Routledge - The Dynamics of Advertising - Academic Book

Name: Routledge - The Dynamics of Advertising - Academic Book
Brand: Routledge
Price: 171.99 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the complex connection between advertising and modern society with The Dynamics of Advertising from Routledge. This book moves beyond simple symbolic analysis to examine how advertisements function within the pragmatics of everyday life. While ads play a role in our daily emotional self-management, this text looks deeper at their practical influence on our routines. Readers will examine recent trends in advertisement content that signal a significant shift in how we relate to goods. The authors investigate how our relationship with products now reflects an increasing preoccupation with risk management. This work is an essential resource for students and professionals studying the sociological impacts of media and consumer behavior. By analyzing the practical application of advertising, this book provides a fresh perspective on how commercial messages shape our social reality and our approach to managing life's uncertainties.

Key Features

Examines how advertisements function within the practicalities of everyday life beyond mere symbolism.

Analyzes the role of advertising in daily emotional self-management and social interaction.

Investigates recent shifts in advertisement content and how they change our relationship to goods.

Provides a detailed look at the increasing preoccupation with risk management in modern consumerism.

Offers academic insights suitable for the study of anthropology and sociology.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 9058230848
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 17 November 2000
Listed Since: 10 February 2007

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Routledge - The Dynamics of Advertising - Academic Book

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