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£52.78

Sage Publications Advertising: A Cultural Economy (Culture, Representation and Identity series)

Name: Advertising: A Cultural Economy (Culture, Representation and Identity series)
Brand: Sage Publications
Price: 52.78 GBP
Availability: InStock

Business & Economic History

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Description

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761942556
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 18 February 2004
Listed Since: 09 February 2007

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Sage Publications Advertising: A Cultural Economy (Culture, Representation and Identity series)

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