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Sage Publishing Advertising: A Cultural Economy (Culture, Representation and Identity series)

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Description
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.

Product Specifications
Brand
Sage Publishing
Format
paperback
ASIN
0761942556
Category
Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain
Amazon UK
Release Date
18 February 2004
Listed Since
09 February 2007

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