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Routledge The Economics of Advertising: 12 (Routledge Library Editions: Advertising)

Name: The Economics of Advertising: 12 (Routledge Library Editions: Advertising)
Brand: Routledge
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Medical, Legal & Social Sciences

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Description

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415818036
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 21 March 2013
Listed Since: 30 August 2012

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Routledge The Economics of Advertising: 12 (Routledge Library Editions: Advertising)

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