£136.45

Routledge The Economics of Advertising: 12 (Routledge Library Editions: Advertising)

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Description
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
0415818036
Category
Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain
Amazon UK
Release Date
21 March 2013
Listed Since
30 August 2012

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