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Routledge The Economics of Advertising (RLE Advertising): 12 (Routledge Library Editions: Advertising)

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Description

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 March 2013
Listed Since
30 August 2012

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No barcode data available

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