£151.24

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£151 today · previous high £151 · all-time low £137

Routledge Advertising, the Media and Globalisation: A World in Motion

Amazon

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£151.24 £135.37 £138.83 £142.29 £145.76 £149.22 £152.68 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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Description
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: advertising as an object of study global trends in the advertising industry advertising and the media in motion current issues in advertising, media and society advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
0415668824
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain
Amazon UK
Release Date
19 April 2012
Listed Since
02 December 2010

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