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£142.60

Routledge Dictionary of Advertising and Marketing Concepts

Name: Dictionary of Advertising and Marketing Concepts
Brand: Routledge
Price: 142.6 GBP
Availability: InStock

Economics

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Description

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 161132985X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 August 2013
Listed Since: 02 July 2013

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Routledge Dictionary of Advertising and Marketing Concepts

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