£155.00

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£155 today · previous high £155 · all-time low £147

Routledge Dictionary of Advertising and Marketing Concepts

Amazon

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£155.00 £146.48 £148.34 £150.20 £152.06 £153.92 £155.78 25 July 2026 09 August 2026 24 August 2026 08 September 2026 23 September 2026
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18 days 43 days · current 0 11 22 32 43 £147 £155 Days at Price

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Price range: £147 - £155

Price levels: 2 different prices over 61 days

Description
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
161132985X
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
31 August 2013
Listed Since
02 July 2013

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