Dictionary of Advertising and Marketing Concepts - Image 1

£142.60

Routledge Dictionary of Advertising and Marketing Concepts

Name: Dictionary of Advertising and Marketing Concepts
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

Economics

Price History & Forecast

Last 43 days • 43 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 43 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £143 (36 days, 83.7%)

Price range: £133 - £143

Price levels: 2 different prices over 43 days

Description

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 161132985X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 August 2013
Listed Since: 02 July 2013

Barcode

No barcode data available

Routledge Dictionary of Advertising and Marketing Concepts

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Concise Encyclopedia of Advertising

Routledge Concise Encyclopedia of Advertising - Business Reference

Advertising (Critical Concepts in Media and Cultural Studies)

Routledge - The Advertising and Consumer Culture Reader

The Advertising and Consumer Culture Reader

The Psychology of Advertising

Introduction to Advertising: Understanding and Managing the Advertising Process

The Fundamentals of Advertising

Fundamentals of Advertising

Routledge Integrated Advertising, Promotion, and Marketing Book

Advertising, Society, and Consumer Culture

Advertising, Society, and Consumer Culture

Advertising and Violence: Concepts and Perspectives

Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies)

The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

Elsevier's Dictionary of Advertising: In English, German, French and Russian

Advertising Management in a Digital Environment: Text and Cases

A Reader in Marketing Communications

The Routledge Companion to Advertising and Promotional Culture (Routledge Media and Cultural Studies Companions)

Marketing Communications Management: Concepts and Theories, Cases and Practices

Advertising, the Media and Globalisation: A World in Motion

The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)