The Ad Men and Women: A Biographical Dictionary of Advertising (Contributions in American History) - Image 1

£58.24

Greenwood The Ad Men and Women: A Biographical Dictionary of Advertising (Contributions in American History)

Name: The Ad Men and Women: A Biographical Dictionary of Advertising (Contributions in American History)
Brand: Greenwood
Price: 58.24 GBP
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Social & Urban History

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Description

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

Product Specifications

Brand: Greenwood
Format: hardcover
ASIN: 0313278016
Category: Books > Subjects > Biography > Historical > Social & Urban History
Domain: Amazon UK
Release Date: 25 April 1994
Listed Since: 08 February 2007

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Greenwood The Ad Men and Women: A Biographical Dictionary of Advertising (Contributions in American History)

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