PEARSON EDUCATION Advertising Research: Theory and Practice

Public Relations and Advertising Theories: Concepts and Practices

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

Advertising: Strategy, Creativity and Media

Digital Advertising: Theory and Research (Advances in Consumer Psychology)

Routledge

Advertising Management: Concepts, Theories, Research and Trends

MACMILLAN

Routledge Advertising and Public Relations Research Textbook

Routledge

Emotion in Advertising: Theoretical and Practical Explorations

ABC-CLIO

Advertising Management in a Digital Environment: Text and Cases

Routledge

THINK Public Relations: Pearson New International Edition

PEARSON EDUCATION

The Practice of Market Research: An Introduction

Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies)

Routledge

Brand Management: A Theoretical and Practical Approach

The Fundamentals of Advertising

Routledge

Measuring Advertising Effectiveness (Advertising and Consumer Psychology)

Psychology Press

Fundamentals of Advertising

Routledge

Public Relations: Principles and Practice

Cengage Learning

Measuring Advertising Effectiveness

Psychology Press

The Business of Marketing Research

Cognella Academic Publishing

The Psychology of Advertising

Routledge

Marketing Research: An Applied Orientation

PEARSON EDUCATION

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

Sage Publications

Public Relations Theory

Routledge

Advertising and the World Wide Web (Advertising and Consumer Psychology)

Routledge

Handbook of Research on International Advertising (Research Handbooks in Business and Management series)

Edward Elgar Publishing

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Routledge