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£73.99

PEARSON EDUCATION Advertising Research: Theory and Practice

Name: Advertising Research: Theory and Practice
Brand: PEARSON EDUCATION
Price: 73.99 GBP
Availability: InStock

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Description

Appropriate for courses in Advertising Research. This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways―breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.

Product Specifications

Brand: PEARSON EDUCATION
Format: hardcover
ASIN: 0132218135
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 26 November 1996
Listed Since: 14 October 2006

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PEARSON EDUCATION Advertising Research: Theory and Practice

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