Out of stock

This item is currently unavailable

Gone for 135 days. Could come back at any time — we're watching for you.

Out of stock 135 days · last price £74

PEARSON EDUCATION Advertising Research: Theory and Practice

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 584 days · 584 data points (no recent data)

Historical
Generating forecast…
£73.99 £70.29 £71.77 £73.25 £74.73 £76.21 £77.69 05 February 2025 30 June 2025 23 November 2025 18 April 2026 11 September 2026
View at Amazon ↗
Out of stock

Price data last checked 42 day(s) ago - refreshing...

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 584 days • 1 price levels

Days at Price
584 days 0 146 292 438 584 £74 Days at Price

Price Analysis

Most common price: £74 (584 days, 100.0%)

Price range: £74 - £74

Price levels: 1 different prices over 584 days

Description

Appropriate for courses in Advertising Research. This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways―breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 November 1996
Listed Since
14 October 2006

Barcode

No barcode data available

Similar Products You Might Like

Advertising Management: Concepts, Theories, Research and Trends
97% match

Advertising Management: Concepts, Theories, Research and Trends

MACMILLAN

£100.11 05 Sep 2026
Digital Advertising and Marketing Communication
97% match

Digital Advertising and Marketing Communication

Willford Press

£69.13 18 Sep 2026
Fundamentals of Advertising
97% match

Fundamentals of Advertising

Routledge

£59.35 23 Sep 2026
Principles of Advertising: A Global Perspective, Second Edition
97% match

Principles of Advertising: A Global Perspective, Second Edition

Routledge

£59.99 30 Sep 2026
Advertising
97% match

Advertising

South-Western

£46.99 02 Oct 2026
97% match

Advertising vol 4

Bloomsbury

£163.00 19 Sep 2026
Advertising: Concept and Copy
97% match

Advertising: Concept and Copy

W. W. Norton & Company

£44.67 10 Sep 2026
Advertising Management in a Digital Environment: Text and Cases
97% match

Advertising Management in a Digital Environment: Text and Cases

Routledge

£53.88 08 Sep 2026
Advertising: Developments and Issues in the Digital Age Book
97% match

Advertising: Developments and Issues in the Digital Age Book

£165.89 01 Oct 2026
The Psychology of Advertising
97% match

The Psychology of Advertising

Routledge

£47.99 08 Sep 2026
Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
97% match

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Rowman & Littlefield Publishers

£31.08 11 Sep 2026
Measuring Advertising Effectiveness (Advertising and Consumer Psychology)
97% match

Measuring Advertising Effectiveness (Advertising and Consumer Psychology)

Psychology Press

£100.00 09 Sep 2026
Advertising Management
97% match

Advertising Management

Routledge

£65.73 12 Sep 2026
Concise Encyclopedia of Advertising
97% match

Concise Encyclopedia of Advertising

Routledge

£61.99 03 Oct 2026
Dictionary of Advertising and Marketing Concepts
97% match

Dictionary of Advertising and Marketing Concepts

Routledge

£155.00 23 Sep 2026
Advertising Management - Routledge Textbook
97% match

Advertising Management - Routledge Textbook

Routledge

£151.26 03 Oct 2026
A History of Advertising: The First 300,000 Years
97% match

A History of Advertising: The First 300,000 Years

Rowman & Littlefield Publishers

£100.17 24 Sep 2026
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
97% match

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

Sage Publishing

£199.78 24 Sep 2026
New Directions in International Advertising Research: 12 (Advances in International Marketing, 12)
97% match

New Directions in International Advertising Research: 12 (Advances in International Marketing, 12)

Jai Press Inc.

£46.11 24 Sep 2026