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£151 today · previous high £151 · all-time low £151
Routledge Advertising Management - Routledge Textbook
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Description
Key Features
Routledge Advertising Management textbook covers financial management, business planning, and strategic planning for comprehensive course instruction.
The book includes detailed budgeting, human resource management, and ethics sections relevant to advertising industry professionals.
Advertising Management functions as a standalone primary text or pairs with supplementary case studies for flexible teaching approaches.
This textbook addresses managing change and operational topics essential for semester-long advertising management courses.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138178195
- Domain
- Amazon UK
- Release Date
- 01 September 2016
- Listed Since
- 14 July 2016
Barcode
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