£133.40

Routledge Advertising Management - Comprehensive Textbook

Name: Routledge Advertising Management - Comprehensive Textbook
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Structures

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Description

Advertising Management by Routledge provides a thorough foundation for students and professionals moving beyond general principles into specialized management studies. This text is built to support a full semester-long course, offering a deep look into the operational side of the advertising industry. Whether used as a standalone resource or paired with "Cases in Advertising Management" (978-0-7656-2261-7) for a case-based learning approach, this book covers the essential pillars of the field. It moves past basic theory to address the practical complexities of running an agency or managing an advertising department. Readers will gain knowledge in vital areas such as financial management, business planning, and strategic planning. The text also addresses the human side of the industry through human resource management, ethics, and managing change. This resource is an ideal choice for instructors looking to provide a complete overview of the administrative and strategic duties required in modern advertising management.

Key Features

Comprehensive course coverage including financial management, business planning, and strategic planning for semester-long studies.

Versatile instructional design that works as a standalone text or in tandem with Cases in Advertising Management.

In-depth exploration of organizational leadership topics such as human resource management and managing change.

Focus on professional standards through dedicated sections on ethics and business responsibility.

Practical management insights covering budgeting and the operational aspects of the advertising industry.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138178195
Category: Books > Subjects > Arts & Photography > Architecture > Structures
Domain: Amazon UK
Release Date: 01 September 2016
Listed Since: 14 July 2016

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Routledge Advertising Management - Comprehensive Textbook

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