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£133.40
Routledge Advertising Management - Comprehensive Textbook
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Description
Key Features
Comprehensive course coverage including financial management, business planning, and strategic planning for semester-long studies.
Versatile instructional design that works as a standalone text or in tandem with Cases in Advertising Management.
In-depth exploration of organizational leadership topics such as human resource management and managing change.
Focus on professional standards through dedicated sections on ethics and business responsibility.
Practical management insights covering budgeting and the operational aspects of the advertising industry.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138178195
- Domain
- Amazon UK
- Release Date
- 01 September 2016
- Listed Since
- 14 July 2016
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