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Cengage Learning Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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Description

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 September 2005
Listed Since
17 October 2006

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