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Routledge Advertising Management

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£65.73 £62.90 £63.52 £64.14 £64.75 £65.37 £65.99 24 July 2026 05 August 2026 18 August 2026 30 August 2026 12 September 2026
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Description
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

Product Specifications
Brand
Routledge
Format
paperback
ASIN
0765622602
Category
Books > Subjects > Arts & Photography > Architecture > Structures
Domain
Amazon UK
Release Date
15 April 2009
Listed Since
15 October 2008

Barcode

No barcode data available

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