£62.59

Routledge Advertising Management

Name: Advertising Management
Brand: Routledge
Price: 59.51 GBP
Availability: InStock

Structures

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Description

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 0765622602
Category: Books > Subjects > Arts & Photography > Architecture > Structures
Domain: Amazon UK
Release Date: 15 April 2009
Listed Since: 15 October 2008

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Routledge Advertising Management

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