£54.20

Routledge Concise Encyclopedia of Advertising - Business Reference

Name: Routledge Concise Encyclopedia of Advertising - Business Reference
Brand: Routledge
Price: 47.21 GBP
Availability: InStock

Advertising

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Description

Master the language of the industry with the Concise Encyclopedia of Advertising. This A-Z reference guide provides a quick and easy way to find essential advertising terms and concepts at your fingertips. Because advertising has developed its own unique vocabulary, many terms have specific meanings that differ from other fields. This book helps you navigate those nuances with ease. As a comprehensive yet to-the-point compilation, this guide offers brief and easy-to-understand definitions. It covers all major concepts used throughout the advertising industry, making it an ideal resource for professionals and students alike. Whether you need to clarify a specific term or understand a broader industry concept, this Routledge publication serves as a reliable tool for anyone working in sales, marketing, or advertising.

Key Features

Quick A-Z reference guide designed to help you find advertising terms and concepts easily and rapidly.

Clear and easy-to-understand definitions that simplify complex industry vocabulary for all users.

Comprehensive coverage of all major concepts used within the modern advertising industry.

Specific explanations for terms that have unique meanings within the advertising field.

A concise and to-the-point compilation that provides essential information without unnecessary filler.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789022109
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 April 2005
Listed Since: 15 February 2007

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Routledge Concise Encyclopedia of Advertising - Business Reference

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