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Routledge Concise Encyclopedia of Advertising - A-Z Reference Guide
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Description
Key Features
Routledge reference guide featuring A-Z organisation of advertising terms and concepts for quick, easy lookup.
Comprehensive coverage of major advertising industry concepts with brief, straightforward definitions suitable for professionals and students.
Business book resource that clarifies terminology specific to advertising, distinguishing industry-specific meanings from general usage.
Concise Encyclopedia format delivers practical explanations without unnecessary complexity or lengthy descriptions.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0789022109
- Domain
- Amazon UK
- Release Date
- 01 April 2005
- Listed Since
- 15 February 2007
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