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£54.20
Routledge Concise Encyclopedia of Advertising - Business Reference
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Description
Key Features
Quick A-Z reference guide designed to help you find advertising terms and concepts easily and rapidly.
Clear and easy-to-understand definitions that simplify complex industry vocabulary for all users.
Comprehensive coverage of all major concepts used within the modern advertising industry.
Specific explanations for terms that have unique meanings within the advertising field.
A concise and to-the-point compilation that provides essential information without unnecessary filler.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0789022109
- Domain
- Amazon UK
- Release Date
- 01 April 2005
- Listed Since
- 15 February 2007
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