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£61.74

PEARSON EDUCATION Advertising: Strategy, Creativity and Media

Name: Advertising: Strategy, Creativity and Media
Brand: PEARSON EDUCATION
Price: 61.74 GBP
Availability: InStock

Advertising

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Description

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0273760890
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 24 September 2012
Listed Since: 17 February 2012

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PEARSON EDUCATION Advertising: Strategy, Creativity and Media

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