£64.99

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PEARSON EDUCATION Advertising: Strategy, Creativity and Media

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£64.99 £61.74 £63.04 £64.34 £65.64 £66.94 £68.24 25 July 2026 30 July 2026 04 August 2026 09 August 2026 15 August 2026
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Description
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Product Specifications
Brand
PEARSON EDUCATION
Format
paperback
ASIN
0273760890
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain
Amazon UK
Release Date
24 September 2012
Listed Since
17 February 2012

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No barcode data available

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