£163.00

Advertising vol 2

Subjects

Price data last checked 183 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£163 today · cheaper than every other day in the last 19 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 375 days • 375 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 375 days • 1 price levels

Days at Price

Price Analysis

Most common price: £163 (375 days, 100.0%)

Price range: £163 - £163

Price levels: 1 different prices over 375 days

Description

Advertising is big business in its own right: global spending in 2010 is estimated at $450 billion. Advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice. This influence extends far beyond commercial goods and services to all areas of life including political parties, religious bodies, and non-profit organisations. In the past 15 years, the internet and the mobile phone have opened up vast new opportunities for advertising-lead marketing based not only on spam but more importantly on data analysis of individual site viewing and purchasing decisions. Amazon is a prime example of driving business in this way.Advertising: Critical Readings brings together the key writings - drawing on both journals and books - to present an authoritative and comprehensive survey of the field. This major reference work will be invaluable to scholars and professionals in Advertising, Business, Media and Communications.The whole work is presented with an introduction and the writings are divided into 4 volumes, organised thematically:Volume 1: History North and South Americas, Europe, Other Markets. Volume 2: Industry Economic Approaches, Overviews, Clients, Agencies, Media, Internet. Volume 3: Communication Communication, Rhetoric of Images, Deconstructing Ads, Design. Volume 4: Culture Cultural Critiques, Advertising and Consumerism, Magic, Art, Lifestyles, Ethnicity and Minorities, Gender.

Product Specifications

Format: hardcover
ASIN: 1847885608
Category: Books > Subjects
Domain: Amazon UK
Release Date: 01 January 2010
Listed Since: 11 September 2009

Barcode

No barcode data available

Advertising vol 2

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Advertising vol 1

Advertising vol 3

Advertising vol 4

Advertising: Developments & Issues in the Digital Age - Book

Advertising (Critical Concepts in Media and Cultural Studies)

Routledge - The Advertising and Consumer Culture Reader

Concise Encyclopedia of Advertising

The Advertising and Consumer Culture Reader

Advertising: Strategy, Creativity and Media

Advertising, Society, and Consumer Culture

Advertising, Society, and Consumer Culture

Advertising and Psychology (RLE Advertising): 1 (Routledge Library Editions: Advertising)

Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies)

The Fundamentals of Advertising

Advertising in America: A Reference Handbook (Contemporary World Issues)

Advertising (Routledge Introductions to Media and Communications)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Fundamentals of Advertising

Advertising Management: Concepts, Theories, Research and Trends

Advertising, the Media and Globalisation: A World in Motion

Advertising Management in a Digital Environment: Text and Cases

A History of Advertising: The First 300,000 Years

The Psychology of Advertising

Introduction to Advertising: Understanding and Managing the Advertising Process