£139.12

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£139 today · previous high £139 · all-time low £136

Routledge Advertising (Routledge Introductions to Media and Communications)

Amazon

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£139.12 £135.99 £136.67 £137.35 £138.04 £138.72 £139.41 26 July 2026 30 July 2026 03 August 2026 07 August 2026 12 August 2026
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Price distribution over 18 days • 2 price levels

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10 days 8 days · current 0 3 5 8 10 £136 £139 Days at Price

Price Analysis

Most common price: £136 (10 days, 55.6%)

Price range: £136 - £139

Price levels: 2 different prices over 18 days

Description
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
0415251257
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain
Amazon UK
Release Date
19 December 2008
Listed Since
09 February 2007

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