£156.00

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Sage Publishing Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)

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£156.00 £148.20 £151.32 £154.44 £157.56 £160.68 £163.80 25 July 2026 30 July 2026 04 August 2026 09 August 2026 15 August 2026
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Description

How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 April 2007
Listed Since
24 January 2007

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