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Sage Publications Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)

Name: Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)
Brand: Sage Publications

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Description

How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0761941908
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Illustration
Domain: Amazon UK
Release Date: 30 April 2007
Listed Since: 24 January 2007

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Sage Publications Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)

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